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Marketing Director

Salary range: $100,000 - $180,000 A. Marketing Strategy & Brand LeadershipDefine and own AL Homes’ brand strategy, positioning, messaging, and value narrative across all touchpoints.Develop the annual marketing plan to drive homeowner and investor demand; align tightly with sales leadership on revenue targets and pipeline needs.Oversee GTM campaigns across paid, organic, field, and community channels.Ensure AL Homes is recognized as the trusted, design-forward option in the Bay Area builder ecosystem.B.