BUILD Skills: Business Writing for Results (9a-11a)

BUILD Skills Series - Business Writing for Results
Presented by the Professional Women in Building of the BIA Bay Area

An outstanding seminar for everyone who writes in the business environment!

• If you want to increase business opportunities
• If you want to close the sale
• If you desire to write a more concise, clear, constructive and complete document

• Overcome writer’s block
• Capture the reader’s attention
• Avoid sounding pompous
• Get to the point quickly
• Treat intended audiences to a crystal-clear message

• Make your writing more interesting to read
• Avoid common writing flaws that guarantee your document won’t be taken seriously
• Eliminate procrastination and the agony in beginning a writing project
• Create a hook to entice the reader
• Develop a writing style to accommodate the reader’s personality
• Identify negative trigger words
• Use words that sell your ideas
• Apply six tips to avoid wordiness
• Employ the new "conversation test"
• Replace the dull, obscure, boring closings with innovative endings
• Get your readers to act now to meet your deadlines