The Sales and Marketing Committee is proud to present a series of industry trends talks for 2021 starting with Design Trends and Home Buyer Preferences, moving to Sales and Marketing Trends, followed by Home Technology Trends and wrapping up with Homebuilding Industry Trends. In this series will not only talk about what is changing for the industry coming out of 2020 and the pandemic but also what us simply changing in response to consumer changes.
Trends Series Episode 1: Homebuyer Preferences and Design Trends for 2021: In this episode the results of NAHB?s annual survey of homebuyers will be presented along with design trends in floor plans, colors and materials, outdoor spaces, and elevations. Join Don Ruthroff, AIA Principal at DAHLIN Group Architecture Planning for this fast paced presentation.
As a Principal and leader of the firm?s neighborhood residential sector, Don works with a mix of public and private homebuilder clients, as well as landowners and developers. His wide range of experience extends from production residential communities in the United States and Mainland China to neighborhood convenience centers in California. In his over 20 years at DAHLIN, he has worked in densities ranging up to 40 du/ac with his primary area of focus in the western United States. With over 30 years of experience and training in both architecture and structural engineering, Don's work benefits from his well-rounded breadth of expertise. Both Don?s experience and excellent eye for design have made him a distinguished and sought-after industry leader. He is frequently invited to speak at industry conferences and to judge in industry award programs.