The Sales and Marketing Committee is proud to present a series of industry trends talks for 2021 starting with Design Trends and Home Buyer Preferences, moving to Sales and Marketing Trends, followed by Home Technology Trends and wrapping up with Homebuilding Industry Trends.
Have you been wondering what is going to stick from all the things that have changed in the Sales and Marketing world the last 18 months? Are you wondering what’s on the horizon? Join our industry expert of panelists for a free wheeling discussion about everything from virtual sales and virtual models to how to navigate consumer push back.
Vice President Sales & Marketing, Northern California - Trumark Homes
Veronica Roberson, VP Sales - Taylor Morrison
Don Ruthroff, AIA, Principal - Dahlin Group Architecture
As a Principal and leader of the firm's neighborhood residential sector, Don works with a mix of public and private homebuilder clients, as well as landowners and developers. His wide range of experience extends from production residential communities in the United States and Mainland China to neighborhood convenience centers in California. In his over 20 years at DAHLIN, he has worked in densities ranging up to 40 du/ac with his primary area of focus in the western United States. With over 30 years of experience and training in both architecture and structural engineering, Don's work benefits from his well-rounded breadth of expertise. Both Don's experience and excellent eye for design have made him a distinguished and sought-after industry leader. He is frequently invited to speak at industry conferences and to judge in industry award programs.