• Sales & Marketing Council

    The SMC -Sales and Marketing Council (SMC) strives to provide a forum for sales, marketing, and related business professionals to exchange ideas, network, develop professional skills, and celebrate successes within the homebuilding industry.

    Each year, SMC produces and hosts two key events Marketing and Merchandise Excellence (MAME) Awards, to recognize the outstanding work of our BIA Bay Area homebuilding members, and an Annual Cornhole Tournament, an industry member networking event.  In addition, the SMC provides educational programs, workshops, networking opportunities and special events to stay on the cutting edge of success.

    2026 SMC Board

    President: Zied Souissi, Lennar Mortgage
    Vice President & MAME Chair:  Alexis Ashley, DAHLIN Architecture | Interiors | Planning          
    Secretary: Terri Everhart, HomeSite Services, Inc.
    Immediate Past President: Mickey O’Regan, New Homes Media

    Board Members: 

    Annie Verber, Lennar Mortgage
    Cathy Gromacki, Preferred Mortgage Partners
    Erica Driskell, Honey Bucket
    Jonel Jackson, U.S. Bank Home Mortgage
    Julie Wrighton, Lennar Homes
    Kelly Krhoun, Creative Design Group
    Stephanie Estrellado, Trumark

     

    SMC Bay Area membership is complimentary, but a request to join is required by completing the application HERE. 

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